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This web page had the following in the site, "Every Bottle Sold Plants A Tree! These companies endorse tree planting." We saw that the web page stated " And are able to use tax proceeds to plant trees! Every time a product is sold - a tree is born! We plant that tree - tax free from product sales! The Japanese Kiri tree could be the only tree to grow." It also said " Paulownia is its Chinese relative, the sub species in Japan is Kiri. As kiri 桐, specifically referring to P. tomentosa; it is also known as the princess tree." The header had animal rescue as the highest ranking optimized keyword. It is followed by kiri tree, non profit charity, and sustainable angels which isn't as ranked as highly as animal rescue. The next words kiri.info uses is hemp. agriculture was included and could not be seen by web engines.